Willingness to spend more on luxury beauty among U.S. Gen Z and millennials 2023

Published by Statista Research Department, Jun 6, 2024

In 2023, nearly 70 percent of U.S. millennials taking part in a survey stated that they were willing to spend more on high-end luxury beauty products. 

Share of Gen Z and millennial consumers willing to spend more on high-end luxury beauty in the United States in 2023

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Sources

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Release date

August 2023

Region

United States

Survey time period

July, 2023

Age group

18-42 years

Supplementary notes

According to the source, millennials are consumers aged 27 to 42 and Generation Z consists of consumers aged 18 to 26.

The source does not specify the exact number of millennial and Gen Z respondents surveyed.

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Consumer preferences

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Expenditure

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Digital behavior

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Topics

Gen Z and the beauty market in the United StatesCosmetics industry in the U.S.U.S. Gen Z & millennials: consumer goods and shopping behaviorCosmetics in CanadaCosmetics industry
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