U.S.: willingness to spend more on luxury beauty 2023

In 2023, nearly 70 percent of U.S. millennials taking part in a survey stated that they were willing to spend more on high-end luxury beauty products.

Share of Gen Z and millennial consumers willing to spend more on high-end luxury beauty in the United States in 2023

Characteristic	Share of respondents
Millennials	67%
Gen Z	57%

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Release date

August 2023

More information

Region

United States

Survey time period

July, 2023

Age group

18-42 years

Supplementary notes

According to the source, millennials are consumers aged 27 to 42 and Generation Z consists of consumers aged 18 to 26.

The source does not specify the exact number of millennial and Gen Z respondents surveyed.

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Share of Gen Z and millennial consumers willing to spend more on high-end luxury beauty in the United States in 2023

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