Share of U.S. consumers who spent more on beauty products due to social media 2023

Share of consumers who spent more on beauty items due to social media influence in the United States in 2023

CharacteristicAgreeDisagree
Total U.S. consumers 46% 54%
Millennials 67% 33%
Gen Zers 64% 36%
Created with Highcharts 7.2.2Share of respondents46%46%67%67%64%64%54%54%33%33%36%36%AgreeDisagreeTotal U.S. consumersMillennialsGen Zers
0%20%40%60%80%
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Sources

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Release date

August 2023

Region

United States

Survey time period

July 17 to 24, 2023

Number of respondents

1,949 respondents

Age group

18 years and older

Supplementary notes

According to the source, millennials are consumers aged 27 to 42 and Generation Z consists of consumers aged 18 to 26.

The source asked respondents if social media had contributed to them spending more on beauty items than they would have otherwise.

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Statistics on " Gen Z and the beauty market in the United States "

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Market overview

6

Leading brands

5

Skincare

7

Consumer preferences

8

Expenditure

7

Digital behavior

8

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