In 2023, 46 percent of U.S. consumers admitted to spending more on beauty products than they would have without the influence of social media. The share of consumers influenced by social media rose sigificantly among millennials and within Generation Z.
Share of consumers who spent more on beauty items due to social media influence in the United States in 2023
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LendingTree. (August 27, 2023). Share of consumers who spent more on beauty items due to social media influence in the United States in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1471330/share-of-us-beauty-consumers-influenced-by-social-media-by-generation/
LendingTree. "Share of consumers who spent more on beauty items due to social media influence in the United States in 2023." Chart. August 27, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1471330/share-of-us-beauty-consumers-influenced-by-social-media-by-generation/
LendingTree. (2023). Share of consumers who spent more on beauty items due to social media influence in the United States in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1471330/share-of-us-beauty-consumers-influenced-by-social-media-by-generation/
LendingTree. "Share of Consumers Who Spent More on Beauty Items Due to Social Media Influence in The United States in 2023." Statista, Statista Inc., 27 Aug 2023, https://www.statista.com/statistics/1471330/share-of-us-beauty-consumers-influenced-by-social-media-by-generation/
LendingTree, Share of consumers who spent more on beauty items due to social media influence in the United States in 2023 Statista, https://www.statista.com/statistics/1471330/share-of-us-beauty-consumers-influenced-by-social-media-by-generation/ (last visited July 22, 2024)
Share of consumers who spent more on beauty items due to social media influence in the United States in 2023 [Graph], LendingTree, August 27, 2023. [Online]. Available: https://www.statista.com/statistics/1471330/share-of-us-beauty-consumers-influenced-by-social-media-by-generation/
