![D. Petruzzi](https://cdn.statcdn.com/static/../CMS/contactperson/ERI3185_1710251217.png)
D. Petruzzi
Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.
Get in touch with us nowIn 2023, 46 percent of U.S. consumers admitted to spending more on beauty products than they would have without the influence of social media. The share of consumers influenced by social media rose sigificantly among millennials and within Generation Z.
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Everything on "Gen Z online beauty shoppers" in one document: edited and divided into chapters, including detailed references.
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Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Market overview
Leading brands
Skincare
Consumer preferences
Expenditure
Digital behavior
* For commercial use only
Basic Account
Starter Account
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.