Most purchased beauty products among U.S. consumers 2023, by type

Published by Statista Research Department, Jun 4, 2024

In 2023, annual spending on beauty products was highest in the skin care and hair care categories. In fact, when surveyed, 60 percent of consumers in the United States said they spent the most in these two categories.

Beauty categories consumers spent the most on in the United States in 2023, by type

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Release date

August 2023

Region

United States

Survey time period

July 2023

Number of respondents

1,949 respondents

Age group

18 years and older

Special properties

U.S. consumers

Method of interview

Online survey

Supplementary notes

*Examples of cosmetic procedures include facials and injectables (like Botox).

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Statistics on " Cosmetics consumer behavior in the U.S. "

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Market overview

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Sales

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Prices and expenditure

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Purchasing behavior

8

Consumer preferences

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Channels and retailers

6

Online behavior

7

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Topics

Nu Skin Enterprises, Inc.Cosmetics industry in the U.S.Cosmetics industryU.S. skin care marketDirect selling market
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* For commercial use only

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