In 2023, more shoppers in the Nordic countries generally browsed stores for fun, or as it is now called, "retailtainment". In Finland, nearly half of respondents shared this intention, compared to just 18 percent browsing for inspiration or making a purchase later.
Share of shoppers in the Nordics browsing for fun without the intention of making an immediate purchase in 2023
Nationally representative population who conducted purchases in the past three months for consumer electronics, home & garden, fashion, toys, jewellery, and in the past one month for food & groceries and beauty products.
The source does not specify the number of respondents.
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Think with Google. (January 31, 2024). Share of shoppers in the Nordics browsing for fun without the intention of making an immediate purchase in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1471318/nordics-shoppers-browsing-for-fun/
Think with Google. "Share of shoppers in the Nordics browsing for fun without the intention of making an immediate purchase in 2023." Chart. January 31, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1471318/nordics-shoppers-browsing-for-fun/
Think with Google. (2024). Share of shoppers in the Nordics browsing for fun without the intention of making an immediate purchase in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1471318/nordics-shoppers-browsing-for-fun/
Think with Google. "Share of Shoppers in The Nordics Browsing for Fun without The Intention of Making An Immediate Purchase in 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1471318/nordics-shoppers-browsing-for-fun/
Think with Google, Share of shoppers in the Nordics browsing for fun without the intention of making an immediate purchase in 2023 Statista, https://www.statista.com/statistics/1471318/nordics-shoppers-browsing-for-fun/ (last visited December 22, 2024)
Share of shoppers in the Nordics browsing for fun without the intention of making an immediate purchase in 2023 [Graph], Think with Google, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1471318/nordics-shoppers-browsing-for-fun/
