Average yearly spend on beauty products in the U.S. 2023, by generation

Published by Statista Research Department, Jun 4, 2024

In 2023, millennials (consumers aged 27 to 42) spent an average of 2,670 U.S. dollars on beauty products. This is higher than the average yearly spend of beauty product consumers from all other age groups in the United States.

Average yearly spend on beauty products in the United States in 2023, by generation (in U.S. dollars)

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Release date

August 2023

Region

United States

Survey time period

July 17 to July 24, 2023

Number of respondents

1,949 respondents

Age group

18 years and older

Method of interview

Online survey

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Generational comparison

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Topics

Nu Skin Enterprises, Inc.Cosmetics industry in the U.S.Cosmetics industryU.S. skin care marketDirect selling market
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* For commercial use only

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For single users
$0 USD
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