Canadians willing to pay more for sustainable goods 2024, by sustainability type

Published by
D. Tighe,
Jun 4, 2024

In 2024, over 70 percent of consumers in Canada said they would pay an above-average price for sustainable goods that were produced or sourced locally. That said, only about a quarter of respondents said they would be willing to pay a premium of 10 percent or more on such goods.

Consumers willing to pay a premium for sustainably made goods in Canada in 2024, by sustainable product characteristic

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Release date

May 2024

Region

Canada

Survey time period

Early 2024

Number of respondents

1,005 respondents

Method of interview

Questionnaire

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Comparison with the U.S.

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