In 2024, over 70 percent of consumers in Canada said they would pay an above-average price for sustainable goods that were produced or sourced locally. That said, only about a quarter of respondents said they would be willing to pay a premium of 10 percent or more on such goods.
Consumers willing to pay a premium for sustainably made goods in Canada in 2024, by sustainable product characteristic
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PwC. (May 15, 2024). Consumers willing to pay a premium for sustainably made goods in Canada in 2024, by sustainable product characteristic [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1471293/acceptable-sustainability-premiums-canada/
PwC. "Consumers willing to pay a premium for sustainably made goods in Canada in 2024, by sustainable product characteristic." Chart. May 15, 2024. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1471293/acceptable-sustainability-premiums-canada/
PwC. (2024). Consumers willing to pay a premium for sustainably made goods in Canada in 2024, by sustainable product characteristic. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1471293/acceptable-sustainability-premiums-canada/
PwC. "Consumers Willing to Pay a Premium for Sustainably Made Goods in Canada in 2024, by Sustainable Product Characteristic." Statista, Statista Inc., 15 May 2024, https://www.statista.com/statistics/1471293/acceptable-sustainability-premiums-canada/
PwC, Consumers willing to pay a premium for sustainably made goods in Canada in 2024, by sustainable product characteristic Statista, https://www.statista.com/statistics/1471293/acceptable-sustainability-premiums-canada/ (last visited December 20, 2024)
Consumers willing to pay a premium for sustainably made goods in Canada in 2024, by sustainable product characteristic [Graph], PwC, May 15, 2024. [Online]. Available: https://www.statista.com/statistics/1471293/acceptable-sustainability-premiums-canada/
