Most effective ad media in the U.S. 2024

Published by
Michele Majidi,
Jun 5, 2024
During a survey conducted among consumers in the United States in February 2024, 62 percent of respondents who had heard an ad during a podcast in the week leading up to the survey stated podcast ad were the best way to reach them. Among respondents who recalled seeing an Instagram ad, 67 percent said thsi ad channel was the best way to reach them.

Share of consumers who agreed that advertising on selected media was the best way to reach them in the United States as of February 2024

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Sources

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Release date

April 2024

Region

United States

Survey time period

February 2024

Number of respondents

2,020 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Survey sample weighted to US Census Data.

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Statistics on " Advertising in the United States "

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Other statistics that may interest you Advertising in the United States

Overview

8

Broadcast media

7

Print media

5

Outdoor

6

Digital

8

Audio & video streaming

7

Advertising perception & consumption

8

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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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