In 2023, direct response campaigns made up 39 percent of podcast advertising revenue in the United States. This marked a decrease from the previous year's share of 46 percent, and a notable drop from the 73 percent share registered seven years prior in 2016.
Share of direct response campaigns in podcast ad revenue in the United States from 2016 to 2023
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Westwood One. (May 6, 2024). Share of direct response campaigns in podcast ad revenue in the United States from 2016 to 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1471272/direct-response-campaign-share-podcast-ad-revenue-us/
Westwood One. "Share of direct response campaigns in podcast ad revenue in the United States from 2016 to 2023." Chart. May 6, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1471272/direct-response-campaign-share-podcast-ad-revenue-us/
Westwood One. (2024). Share of direct response campaigns in podcast ad revenue in the United States from 2016 to 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1471272/direct-response-campaign-share-podcast-ad-revenue-us/
Westwood One. "Share of Direct Response Campaigns in Podcast Ad Revenue in The United States from 2016 to 2023." Statista, Statista Inc., 6 May 2024, https://www.statista.com/statistics/1471272/direct-response-campaign-share-podcast-ad-revenue-us/
Westwood One, Share of direct response campaigns in podcast ad revenue in the United States from 2016 to 2023 Statista, https://www.statista.com/statistics/1471272/direct-response-campaign-share-podcast-ad-revenue-us/ (last visited December 21, 2024)
Share of direct response campaigns in podcast ad revenue in the United States from 2016 to 2023 [Graph], Westwood One, May 6, 2024. [Online]. Available: https://www.statista.com/statistics/1471272/direct-response-campaign-share-podcast-ad-revenue-us/
