Italy's most popular motorcycle brand in 2023 was Honda, which accounted for nearly one in five motorcycles sold in the country. Piaggio, the second-largest brand, held a 13 percent market share.
Motorcycle market share in units sold in Italy in 2023, by key brand
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Statista. (March 1, 2024). Motorcycle market share in units sold in Italy in 2023, by key brand [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1471144/market-share-of-the-leading-motorcycle-shares-italy/
Statista. "Motorcycle market share in units sold in Italy in 2023, by key brand." Chart. March 1, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1471144/market-share-of-the-leading-motorcycle-shares-italy/
Statista. (2024). Motorcycle market share in units sold in Italy in 2023, by key brand. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1471144/market-share-of-the-leading-motorcycle-shares-italy/
Statista. "Motorcycle Market Share in Units Sold in Italy in 2023, by Key Brand." Statista, Statista Inc., 1 Mar 2024, https://www.statista.com/statistics/1471144/market-share-of-the-leading-motorcycle-shares-italy/
Statista, Motorcycle market share in units sold in Italy in 2023, by key brand Statista, https://www.statista.com/statistics/1471144/market-share-of-the-leading-motorcycle-shares-italy/ (last visited December 22, 2024)
Motorcycle market share in units sold in Italy in 2023, by key brand [Graph], Statista, March 1, 2024. [Online]. Available: https://www.statista.com/statistics/1471144/market-share-of-the-leading-motorcycle-shares-italy/