Share of adults willing to boycott brands in selected markets worldwide 2024

Percentage of adults willing to boycott brands in selected markets worldwide as of February 2024

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Sources

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Release date

May 2024

Region

Worldwide

Survey time period

February 2024

Number of respondents

510-2,044*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Sample sizes varied between 510 and 2,044 in each market. The source used nationally representative samples, except in Mexico and India, where it adopted urban representative samples, and Indonesia and Hong Kong, where it adopted online representative samples.

Percentage points exceeded 100 due to rounding.

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