During a February 2024 global survey among adults, approximately 88 percent of respondents in the United Arab Emirates said they would boycott a brand for assorted reasons. In Indonesia, the share reached 86 percent. In the United States and Poland, it stood below 75 percent.
Percentage of adults willing to boycott brands in selected markets worldwide as of February 2024
Characteristic
Will boycott for assorted reasons
Don't know
Will never boycott
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* Sample sizes varied between 510 and 2,044 in each market. The source used nationally representative samples, except in Mexico and India, where it adopted urban representative samples, and Indonesia and Hong Kong, where it adopted online representative samples.
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Campaign Asia. (May 13, 2024). Percentage of adults willing to boycott brands in selected markets worldwide as of February 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1471133/adults-boycott-brands-selected-markets-worldwide/
Campaign Asia. "Percentage of adults willing to boycott brands in selected markets worldwide as of February 2024." Chart. May 13, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1471133/adults-boycott-brands-selected-markets-worldwide/
Campaign Asia. (2024). Percentage of adults willing to boycott brands in selected markets worldwide as of February 2024. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1471133/adults-boycott-brands-selected-markets-worldwide/
Campaign Asia. "Percentage of Adults Willing to Boycott Brands in Selected Markets Worldwide as of February 2024." Statista, Statista Inc., 13 May 2024, https://www.statista.com/statistics/1471133/adults-boycott-brands-selected-markets-worldwide/
Campaign Asia, Percentage of adults willing to boycott brands in selected markets worldwide as of February 2024 Statista, https://www.statista.com/statistics/1471133/adults-boycott-brands-selected-markets-worldwide/ (last visited July 22, 2024)
Percentage of adults willing to boycott brands in selected markets worldwide as of February 2024 [Graph], Campaign Asia, May 13, 2024. [Online]. Available: https://www.statista.com/statistics/1471133/adults-boycott-brands-selected-markets-worldwide/
