Amazon podcast ad spending in the U.S. 2023-2024

Published by
Michele Majidi,
Jun 4, 2024
In the first quarter of 2024, the podcast advertising spending of Amazon amounted to 15.6 million U.S. dollars in the United States. This marked a decrease from the previous quarter's value of 23.2 million.

Amazon podcast advertising spending in 4th quarter 2023 and 1st quarter 2024 (in million U.S. dollars)

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Release date

May 2024

Region

United States

Survey time period

Q4 2023 and Q1 2024

Special properties

based on an analysis of post advertising data from the top 3,000 podcasts in the United States as ranked by Apple Podcasts, supplemented by Magellan AI's proprietary model to estimate advertising spend

Supplementary notes

Data for Q4 2023 taken from earlier report.

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Statistics on " Podcast advertising in the United States "

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Topics

Amazon advertising in the U.S.AmazonDigital retail media advertising in the United StatesDigital retail media advertising worldwideDigital retail media advertising in Europe
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