Media with least annoying sponsorship ads in the U.S. 2024

Published by
Michele Majidi,
Jun 5, 2024
According to a survey conducted among consumers in the United States and released in April 2024, 63 percent of respondents agreed that sponsorship messages on their favorite podcasts were less annoying than other ads. This was followed by 54 percent of respondents citing sponsorship messages on their favorite YouTube channels.

Media with least annoying sponsorship messages according to consumers in the United States as of April 2024

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Release date

April 2024

Region

United States

Survey time period

February 2024

Number of respondents

2,020 respondents

Age group

18 years and older

Special properties

among consumer who used the media in the past week

Method of interview

Online survey

Supplementary notes

Survey sample weighted to U.S. Census Data.

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Statistics on " Podcast advertising in the United States "

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Other statistics that may interest you Podcast advertising in the United States

Overview

6

Leading players

7

Marketer usage and insights

6

Consumer insights

8

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Topics

Podcast advertising in the U.S. SpotifyPandoraPodcasting worldwideDigital advertising worldwide
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