During a survey carried out in late 2023, 77 percent of responding marketers working for agency and consumer product manufacturers in the United States stated that retail media advertising either met or exceeded goal key performance indicator (KPI) expectations. Among the remaining 23 percent, 20 percent said it had not quite met goal KPI expectations and three percent said that it had had little to no impact on their desired objectives.
Satisfaction with retail media advertising results among marketers in the United States as of December 2023
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Path to Purchase Institute, & Skai. (February 7, 2024). Satisfaction with retail media advertising results among marketers in the United States as of December 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1470833/satisfaction-retail-media-usa/
Path to Purchase Institute, und Skai. "Satisfaction with retail media advertising results among marketers in the United States as of December 2023." Chart. February 7, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1470833/satisfaction-retail-media-usa/
Path to Purchase Institute, Skai. (2024). Satisfaction with retail media advertising results among marketers in the United States as of December 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1470833/satisfaction-retail-media-usa/
Path to Purchase Institute, and Skai. "Satisfaction with Retail Media Advertising Results among Marketers in The United States as of December 2023." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1470833/satisfaction-retail-media-usa/
Path to Purchase Institute & Skai, Satisfaction with retail media advertising results among marketers in the United States as of December 2023 Statista, https://www.statista.com/statistics/1470833/satisfaction-retail-media-usa/ (last visited September 01, 2024)
Satisfaction with retail media advertising results among marketers in the United States as of December 2023 [Graph], Path to Purchase Institute, & Skai, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1470833/satisfaction-retail-media-usa/