Satisfaction with retail media ad results in the U.S. 2024

Published by Statista Research Department, Oct 14, 2024

During a survey carried out in 2024, 63 percent of responding brand owners, marketing decision-makers, and agency decision-makers from the United States stated that they were satisfied with the impact retail media had had on their company's goals and key performance indicators (KPIs) in the 12 months leading up to the survey. Another 12 percent sais they were very satisfied with the impact.

Satisfaction with retail media advertising results among marketers in the United States as of October 2024

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Sources

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Release date

October 2024

Region

North America, United States

Survey time period

As of October 2024

Number of respondents

153 respondents

Special properties

among brand owners, marketing decision-makers, and agency decision-makers

Supplementary notes

The source does not provide information about when they survey was carried out. The date provided is the release date. 

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