According to a study conducted among consumers in the United States, United Kingdom, and Canada, 37 percent of respondents found the relevance of podcast ads to have increased over the previous few years. This was followed by 28 percent of respondents finding ads on streaming music services to have become more relevant.
Share of consumers finding audio ads to be increasing in relevance in the United States, United Kingdom, and Canada as of December 2023, by medium
Characteristic
More relevant
Less relevant
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Acast. (February 2, 2024). Share of consumers finding audio ads to be increasing in relevance in the United States, United Kingdom, and Canada as of December 2023, by medium [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1470731/audio-advertising-relevance-by-medium-us-uk-canada/
Acast. "Share of consumers finding audio ads to be increasing in relevance in the United States, United Kingdom, and Canada as of December 2023, by medium ." Chart. February 2, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1470731/audio-advertising-relevance-by-medium-us-uk-canada/
Acast. (2024). Share of consumers finding audio ads to be increasing in relevance in the United States, United Kingdom, and Canada as of December 2023, by medium . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1470731/audio-advertising-relevance-by-medium-us-uk-canada/
Acast. "Share of Consumers Finding Audio Ads to Be Increasing in Relevance in The United States, United Kingdom, and Canada as of December 2023, by Medium ." Statista, Statista Inc., 2 Feb 2024, https://www.statista.com/statistics/1470731/audio-advertising-relevance-by-medium-us-uk-canada/
Acast, Share of consumers finding audio ads to be increasing in relevance in the United States, United Kingdom, and Canada as of December 2023, by medium Statista, https://www.statista.com/statistics/1470731/audio-advertising-relevance-by-medium-us-uk-canada/ (last visited July 22, 2024)
Share of consumers finding audio ads to be increasing in relevance in the United States, United Kingdom, and Canada as of December 2023, by medium [Graph], Acast, February 2, 2024. [Online]. Available: https://www.statista.com/statistics/1470731/audio-advertising-relevance-by-medium-us-uk-canada/
