Breakdown of makeup products sold online China Q1 2024, by price range

Published by
Xin Ou,
Jul 15, 2024

In the first quarter of 2024, more than half of the makeup products sold online in China were priced below 100 yuan. Meanwhile, over 26 percent of the makeup products in online marketplaces cost between 100 and 300 yuan. Low-end products dominated China's online makeup market.

Distribution of makeup products sold online in China in 1st quarter 2024, by price range

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Release date

May 2024

Region

China

Survey time period

Q1 2024

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of June 2024). 

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