In 2023, brand building campaigns made up 61 percent of podcast advertising revenue in the United States. This marked an increase from the previous year's share of 53 percent. In 2016, the share stood at 27 percent.
Share of brand building campaigns in podcast ad revenue in the United States from 2016 to 2023
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Westwood One. (May 6, 2024). Share of brand building campaigns in podcast ad revenue in the United States from 2016 to 2023 [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1470309/brand-building-campaign-share-podcast-ad-revenue-us/
Westwood One. "Share of brand building campaigns in podcast ad revenue in the United States from 2016 to 2023." Chart. May 6, 2024. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1470309/brand-building-campaign-share-podcast-ad-revenue-us/
Westwood One. (2024). Share of brand building campaigns in podcast ad revenue in the United States from 2016 to 2023. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1470309/brand-building-campaign-share-podcast-ad-revenue-us/
Westwood One. "Share of Brand Building Campaigns in Podcast Ad Revenue in The United States from 2016 to 2023." Statista, Statista Inc., 6 May 2024, https://www.statista.com/statistics/1470309/brand-building-campaign-share-podcast-ad-revenue-us/
Westwood One, Share of brand building campaigns in podcast ad revenue in the United States from 2016 to 2023 Statista, https://www.statista.com/statistics/1470309/brand-building-campaign-share-podcast-ad-revenue-us/ (last visited January 05, 2025)
Share of brand building campaigns in podcast ad revenue in the United States from 2016 to 2023 [Graph], Westwood One, May 6, 2024. [Online]. Available: https://www.statista.com/statistics/1470309/brand-building-campaign-share-podcast-ad-revenue-us/
