Negative brand perception due to unclear return policies in the U.S. 2024
Brands not communicating their return policies in a clear way put their perception among customers at risk. A 2024 survey carried out in the United States showed that nearly half of shoppers aged 18 to 24 years old had a negative perception of brand and retailers with unclear return policies. 40 percent of U.S. shoppers from 25 to 29 years old thought the same.
