Brands not communicating their return policies in a clear way put their perception among customers at risk. A 2024 survey carried out in the United States showed that nearly half of shoppers aged 18 to 24 years old had a negative perception of brand and retailers with unclear return policies. 40 percent of U.S. shoppers from 25 to 29 years old thought the same.
Share of consumers perceiving brands negatively when return policies are not clear in the United States in 2024, by age group
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Bizrate Insights. (April 18, 2024). Share of consumers perceiving brands negatively when return policies are not clear in the United States in 2024, by age group [Graph]. In Statista. Retrieved July 01, 2024, from https://www.statista.com/statistics/1470263/negative-brand-perception-due-to-unclear-return-policies-united-states-by-age-group/
Bizrate Insights. "Share of consumers perceiving brands negatively when return policies are not clear in the United States in 2024, by age group." Chart. April 18, 2024. Statista. Accessed July 01, 2024. https://www.statista.com/statistics/1470263/negative-brand-perception-due-to-unclear-return-policies-united-states-by-age-group/
Bizrate Insights. (2024). Share of consumers perceiving brands negatively when return policies are not clear in the United States in 2024, by age group. Statista. Statista Inc.. Accessed: July 01, 2024. https://www.statista.com/statistics/1470263/negative-brand-perception-due-to-unclear-return-policies-united-states-by-age-group/
Bizrate Insights. "Share of Consumers Perceiving Brands Negatively When Return Policies Are Not Clear in The United States in 2024, by Age Group." Statista, Statista Inc., 18 Apr 2024, https://www.statista.com/statistics/1470263/negative-brand-perception-due-to-unclear-return-policies-united-states-by-age-group/
Bizrate Insights, Share of consumers perceiving brands negatively when return policies are not clear in the United States in 2024, by age group Statista, https://www.statista.com/statistics/1470263/negative-brand-perception-due-to-unclear-return-policies-united-states-by-age-group/ (last visited July 01, 2024)
Share of consumers perceiving brands negatively when return policies are not clear in the United States in 2024, by age group [Graph], Bizrate Insights, April 18, 2024. [Online]. Available: https://www.statista.com/statistics/1470263/negative-brand-perception-due-to-unclear-return-policies-united-states-by-age-group/