Online shoppers tend to appreciate personalized shopping experience but a 2024 survey showed that up to one-third of them did not like the idea of sharing personal data. In the United States, 34 percent of shoppers aged 55 to 59 years old and the same percentage of shoppers aged over 65 had a negative perception of brands or retailers using personal data via AI to make recommendation of customize the shopping experience. In turn, only 19 percent of shoppers aged 40 to 44 years old had the same opinion.
Share of consumers perceiving brands negatively when using personal data via AI for personalization in the United States in 2024, by age group
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Share of consumers perceiving brands negatively when using personal data via AI for personalization in the United States in 2024, by age group
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Bizrate Insights. (April 18, 2024). Share of consumers perceiving brands negatively when using personal data via AI for personalization in the United States in 2024, by age group [Graph]. In Statista. Retrieved April 08, 2025, from https://www.statista.com/statistics/1470253/negative-brand-perception-due-to-ai-access-to-personal-data-united-states-by-age-group/
Bizrate Insights. "Share of consumers perceiving brands negatively when using personal data via AI for personalization in the United States in 2024, by age group." Chart. April 18, 2024. Statista. Accessed April 08, 2025. https://www.statista.com/statistics/1470253/negative-brand-perception-due-to-ai-access-to-personal-data-united-states-by-age-group/
Bizrate Insights. (2024). Share of consumers perceiving brands negatively when using personal data via AI for personalization in the United States in 2024, by age group. Statista. Statista Inc.. Accessed: April 08, 2025. https://www.statista.com/statistics/1470253/negative-brand-perception-due-to-ai-access-to-personal-data-united-states-by-age-group/
Bizrate Insights. "Share of Consumers Perceiving Brands Negatively When Using Personal Data via Ai for Personalization in The United States in 2024, by Age Group." Statista, Statista Inc., 18 Apr 2024, https://www.statista.com/statistics/1470253/negative-brand-perception-due-to-ai-access-to-personal-data-united-states-by-age-group/
Bizrate Insights, Share of consumers perceiving brands negatively when using personal data via AI for personalization in the United States in 2024, by age group Statista, https://www.statista.com/statistics/1470253/negative-brand-perception-due-to-ai-access-to-personal-data-united-states-by-age-group/ (last visited April 08, 2025)
Share of consumers perceiving brands negatively when using personal data via AI for personalization in the United States in 2024, by age group [Graph], Bizrate Insights, April 18, 2024. [Online]. Available: https://www.statista.com/statistics/1470253/negative-brand-perception-due-to-ai-access-to-personal-data-united-states-by-age-group/
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