A 2024 survey carried out in the United States showed that consumers aged 55 to 59 years old are the least likely to share their personal data when shopping online. 55 percent of them sould does not want to share anything personal with AI technologies, More attraced by the advantages of personalized shopping experience, only 25 percent of shoppers aged 18 to 24 years old expressed skepticism about sharing personal details.
Share of consumers allowing AI to access their data for personalized shopping experience in the United States in 2024, by age group
Characteristic
Yes, if the data is kept private to the retailer
Somewhat willing, depending on what is used
I’m skeptical about sharing any personal information
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Bizrate Insights. (April 18, 2024). Share of consumers allowing AI to access their data for personalized shopping experience in the United States in 2024, by age group [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1470229/ai-access-to-personal-data-for-personalized-shopping-experience-united-states-by-age-group/
Bizrate Insights. "Share of consumers allowing AI to access their data for personalized shopping experience in the United States in 2024, by age group." Chart. April 18, 2024. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1470229/ai-access-to-personal-data-for-personalized-shopping-experience-united-states-by-age-group/
Bizrate Insights. (2024). Share of consumers allowing AI to access their data for personalized shopping experience in the United States in 2024, by age group. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1470229/ai-access-to-personal-data-for-personalized-shopping-experience-united-states-by-age-group/
Bizrate Insights. "Share of Consumers Allowing Ai to Access Their Data for Personalized Shopping Experience in The United States in 2024, by Age Group." Statista, Statista Inc., 18 Apr 2024, https://www.statista.com/statistics/1470229/ai-access-to-personal-data-for-personalized-shopping-experience-united-states-by-age-group/
Bizrate Insights, Share of consumers allowing AI to access their data for personalized shopping experience in the United States in 2024, by age group Statista, https://www.statista.com/statistics/1470229/ai-access-to-personal-data-for-personalized-shopping-experience-united-states-by-age-group/ (last visited December 27, 2024)
Share of consumers allowing AI to access their data for personalized shopping experience in the United States in 2024, by age group [Graph], Bizrate Insights, April 18, 2024. [Online]. Available: https://www.statista.com/statistics/1470229/ai-access-to-personal-data-for-personalized-shopping-experience-united-states-by-age-group/
