Factors necessary to create trust towards gen AI in Europe 2024

Factors necessary to create trust towards generative artificial intelligence (gen AI) according to advertising industry professionals in Europe as of April 2024

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Release date

April 2024

Region

Europe

Survey time period

December 2023 to February 2024

Number of respondents

146 respondents

Special properties

among advertising industry professionals who have some understanding of generative artificial intelligence (gen AI)

Supplementary notes

dditionally, 67 percent stated the need for human moderation, while approximately 47 percent reported the requirement for technical skills.

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Statistics on " Artificial intelligence (AI) in marketing in Europe "

Other statistics that may interest you Artificial intelligence (AI) in marketing in Europe

Overview

5

Familiarity & take-up

7

Application

5

Impact & limitations

8

Marketer insights

7

Consumer insights

8
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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