During a 2023/24 survey, around 78 percent of responding advertising professionals from Europe stated that policies and regulations are critical factors needed to create trust within generative AI (gen AI). Additionally, 67 percent said human moderation is needed, while approximately 47 percent reported the requirement for technical skills.
Factors necessary to create trust towards generative artificial intelligence (gen AI) according to advertising industry professionals in Europe as of April 2024
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Microsoft Advertising, & IAB Europe. (April 30, 2024). Factors necessary to create trust towards generative artificial intelligence (gen AI) according to advertising industry professionals in Europe as of April 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1470083/trust-factors-for-gen-ai-europe/
Microsoft Advertising, und IAB Europe. "Factors necessary to create trust towards generative artificial intelligence (gen AI) according to advertising industry professionals in Europe as of April 2024." Chart. April 30, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1470083/trust-factors-for-gen-ai-europe/
Microsoft Advertising, IAB Europe. (2024). Factors necessary to create trust towards generative artificial intelligence (gen AI) according to advertising industry professionals in Europe as of April 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1470083/trust-factors-for-gen-ai-europe/
Microsoft Advertising, and IAB Europe. "Factors Necessary to Create Trust towards Generative Artificial Intelligence (Gen Ai) According to Advertising Industry Professionals in Europe as of April 2024." Statista, Statista Inc., 30 Apr 2024, https://www.statista.com/statistics/1470083/trust-factors-for-gen-ai-europe/
Microsoft Advertising & IAB Europe, Factors necessary to create trust towards generative artificial intelligence (gen AI) according to advertising industry professionals in Europe as of April 2024 Statista, https://www.statista.com/statistics/1470083/trust-factors-for-gen-ai-europe/ (last visited December 22, 2024)
Factors necessary to create trust towards generative artificial intelligence (gen AI) according to advertising industry professionals in Europe as of April 2024 [Graph], Microsoft Advertising, & IAB Europe, April 30, 2024. [Online]. Available: https://www.statista.com/statistics/1470083/trust-factors-for-gen-ai-europe/
