In 2014, walled gardens accounted for 62 percent of time adults spent online in the United States. In 2023, the share decreased to 39 percent. Walled gardens are closed ecosystems where the publisher controls all advertising processes, safeguards user data, and does not share information with outside parties. Examples include Facebook and Amazon, which require log-ins and can track users across devices.
Share of time spent online with the open internet vs. walled gardens in the United States from 2014 to 2023
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Trade Desk. (May 30, 2024). Share of time spent online with the open internet vs. walled gardens in the United States from 2014 to 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1470051/time-spent-open-internet-walled-gardens/
Trade Desk. "Share of time spent online with the open internet vs. walled gardens in the United States from 2014 to 2023." Chart. May 30, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1470051/time-spent-open-internet-walled-gardens/
Trade Desk. (2024). Share of time spent online with the open internet vs. walled gardens in the United States from 2014 to 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1470051/time-spent-open-internet-walled-gardens/
Trade Desk. "Share of Time Spent Online with The Open Internet Vs. Walled Gardens in The United States from 2014 to 2023." Statista, Statista Inc., 30 May 2024, https://www.statista.com/statistics/1470051/time-spent-open-internet-walled-gardens/
Trade Desk, Share of time spent online with the open internet vs. walled gardens in the United States from 2014 to 2023 Statista, https://www.statista.com/statistics/1470051/time-spent-open-internet-walled-gardens/ (last visited December 21, 2024)
Share of time spent online with the open internet vs. walled gardens in the United States from 2014 to 2023 [Graph], Trade Desk, May 30, 2024. [Online]. Available: https://www.statista.com/statistics/1470051/time-spent-open-internet-walled-gardens/
