During a 2023/24 survey, around 79 percent of responding advertising professionals from Europe agreed that that generative artificial intelligence (gen AI) would reduce the time spent building and managing campaigns, while 67 percent said that Gen AI provided their company with a competitive advantage.
Benefits of generative artificial intelligence (gen AI) adoption according to advertising industry professionals in Europe as of February 2024
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Microsoft Advertising, & IAB Europe. (April 30, 2024). Benefits of generative artificial intelligence (gen AI) adoption according to advertising industry professionals in Europe as of February 2024 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1469863/gen-ai-adoption-benefits-europe/
Microsoft Advertising, und IAB Europe. "Benefits of generative artificial intelligence (gen AI) adoption according to advertising industry professionals in Europe as of February 2024." Chart. April 30, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1469863/gen-ai-adoption-benefits-europe/
Microsoft Advertising, IAB Europe. (2024). Benefits of generative artificial intelligence (gen AI) adoption according to advertising industry professionals in Europe as of February 2024. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1469863/gen-ai-adoption-benefits-europe/
Microsoft Advertising, and IAB Europe. "Benefits of Generative Artificial Intelligence (Gen Ai) Adoption According to Advertising Industry Professionals in Europe as of February 2024." Statista, Statista Inc., 30 Apr 2024, https://www.statista.com/statistics/1469863/gen-ai-adoption-benefits-europe/
Microsoft Advertising & IAB Europe, Benefits of generative artificial intelligence (gen AI) adoption according to advertising industry professionals in Europe as of February 2024 Statista, https://www.statista.com/statistics/1469863/gen-ai-adoption-benefits-europe/ (last visited August 25, 2024)
Benefits of generative artificial intelligence (gen AI) adoption according to advertising industry professionals in Europe as of February 2024 [Graph], Microsoft Advertising, & IAB Europe, April 30, 2024. [Online]. Available: https://www.statista.com/statistics/1469863/gen-ai-adoption-benefits-europe/