In 2022, Facebook was the preferred medium for global users viewing social media posts by MBC Groups' digital platform, Shahid, at 43 percent. For Netflix MENA, TikTok was the overwhelming favorite among users, at 85 percent. As for WatchIT, YouTube was the preferred medium, at 55 percent.
Share of viewers on social media posts of leading over-the-top platforms in the Middle East and North Africa in 2022, by platform
*Over-the-top (OTT) are services which bypass traditional media outlets such as cable television, satellite, and offer content direct to consumers over the internet. ``
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Tubular Labs, & CMA Saudi Arabia. (December 12, 2023). Share of viewers on social media posts of leading over-the-top platforms in the Middle East and North Africa in 2022, by platform [Graph]. In Statista. Retrieved January 02, 2025, from https://www.statista.com/statistics/1469856/mena-share-viewers-social-media-posts-top-ott-platforms-by-platform/
Tubular Labs, und CMA Saudi Arabia. "Share of viewers on social media posts of leading over-the-top platforms in the Middle East and North Africa in 2022, by platform ." Chart. December 12, 2023. Statista. Accessed January 02, 2025. https://www.statista.com/statistics/1469856/mena-share-viewers-social-media-posts-top-ott-platforms-by-platform/
Tubular Labs, CMA Saudi Arabia. (2023). Share of viewers on social media posts of leading over-the-top platforms in the Middle East and North Africa in 2022, by platform . Statista. Statista Inc.. Accessed: January 02, 2025. https://www.statista.com/statistics/1469856/mena-share-viewers-social-media-posts-top-ott-platforms-by-platform/
Tubular Labs, and CMA Saudi Arabia. "Share of Viewers on Social Media Posts of Leading Over-the-top Platforms in The Middle East and North Africa in 2022, by Platform ." Statista, Statista Inc., 12 Dec 2023, https://www.statista.com/statistics/1469856/mena-share-viewers-social-media-posts-top-ott-platforms-by-platform/
Tubular Labs & CMA Saudi Arabia, Share of viewers on social media posts of leading over-the-top platforms in the Middle East and North Africa in 2022, by platform Statista, https://www.statista.com/statistics/1469856/mena-share-viewers-social-media-posts-top-ott-platforms-by-platform/ (last visited January 02, 2025)
Share of viewers on social media posts of leading over-the-top platforms in the Middle East and North Africa in 2022, by platform [Graph], Tubular Labs, & CMA Saudi Arabia, December 12, 2023. [Online]. Available: https://www.statista.com/statistics/1469856/mena-share-viewers-social-media-posts-top-ott-platforms-by-platform/
