According to a study conducted among direct to consumer (DTC) marketers in the United States, United Kingdom, and Canada in December 2023, 98 percent of respondents deemed podcast ads to be effective. This was followed by 95 percent of respondents deeming radio ads to be effective.
Share of direct to consumer (DTC) marketers deeming audio advertising effective in the United States, United Kingdom, and Canada as of December 2023, by medium
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Inside Radio. (February 2, 2024). Share of direct to consumer (DTC) marketers deeming audio advertising effective in the United States, United Kingdom, and Canada as of December 2023, by medium [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1469850/audio-advertising-efficiency-by-medium-us-uk-canada/
Inside Radio. "Share of direct to consumer (DTC) marketers deeming audio advertising effective in the United States, United Kingdom, and Canada as of December 2023, by medium ." Chart. February 2, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1469850/audio-advertising-efficiency-by-medium-us-uk-canada/
Inside Radio. (2024). Share of direct to consumer (DTC) marketers deeming audio advertising effective in the United States, United Kingdom, and Canada as of December 2023, by medium . Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1469850/audio-advertising-efficiency-by-medium-us-uk-canada/
Inside Radio. "Share of Direct to Consumer (Dtc) Marketers Deeming Audio Advertising Effective in The United States, United Kingdom, and Canada as of December 2023, by Medium ." Statista, Statista Inc., 2 Feb 2024, https://www.statista.com/statistics/1469850/audio-advertising-efficiency-by-medium-us-uk-canada/
Inside Radio, Share of direct to consumer (DTC) marketers deeming audio advertising effective in the United States, United Kingdom, and Canada as of December 2023, by medium Statista, https://www.statista.com/statistics/1469850/audio-advertising-efficiency-by-medium-us-uk-canada/ (last visited December 30, 2024)
Share of direct to consumer (DTC) marketers deeming audio advertising effective in the United States, United Kingdom, and Canada as of December 2023, by medium [Graph], Inside Radio, February 2, 2024. [Online]. Available: https://www.statista.com/statistics/1469850/audio-advertising-efficiency-by-medium-us-uk-canada/
