During a 2023/24 survey, around 51 percent of responding advertising professionals from Europe stated that fostering artificial intelligence (AI) talent within the team was a method they were using to increase adoption of AI within their company. Additionally, 41 percent reported having a specific budget assigned for experimenting with or using generative AI.
Areas of generative artificial intelligence (gen AI) according to advertising industry professionals in Europe as of February 2024
Characteristic
All respondents
Respondents who said that gen AI is becoming embedded withing their daily work lives
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Microsoft Advertising, & IAB Europe. (April 30, 2024). Areas of generative artificial intelligence (gen AI) according to advertising industry professionals in Europe as of February 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1469848/gen-ai-areas-europe/
Microsoft Advertising, und IAB Europe. "Areas of generative artificial intelligence (gen AI) according to advertising industry professionals in Europe as of February 2024." Chart. April 30, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1469848/gen-ai-areas-europe/
Microsoft Advertising, IAB Europe. (2024). Areas of generative artificial intelligence (gen AI) according to advertising industry professionals in Europe as of February 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1469848/gen-ai-areas-europe/
Microsoft Advertising, and IAB Europe. "Areas of Generative Artificial Intelligence (Gen Ai) According to Advertising Industry Professionals in Europe as of February 2024." Statista, Statista Inc., 30 Apr 2024, https://www.statista.com/statistics/1469848/gen-ai-areas-europe/
Microsoft Advertising & IAB Europe, Areas of generative artificial intelligence (gen AI) according to advertising industry professionals in Europe as of February 2024 Statista, https://www.statista.com/statistics/1469848/gen-ai-areas-europe/ (last visited December 21, 2024)
Areas of generative artificial intelligence (gen AI) according to advertising industry professionals in Europe as of February 2024 [Graph], Microsoft Advertising, & IAB Europe, April 30, 2024. [Online]. Available: https://www.statista.com/statistics/1469848/gen-ai-areas-europe/
