During a 2023/24 survey, around 51 percent of responding advertising professionals from Europe stated that fostering artificial intelligence (AI) talent within the team was a method they were using to increase adoption of AI within their company. Additionally, 41 percent reported having a specific budget assigned for experimenting with or using generative AI.
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Everything on "Artificial intelligence (AI) in marketing in Europe" in one document: edited and divided into chapters, including detailed references.
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