Most purchased beauty brands among U.S. Gen Alpha's parents 2024

Published by Statista Research Department, May 28, 2024

According to the results of a survey conducted in April 2024, e.l.f Beauty was the most popular beauty brand among parents of children aged six to 11 years old in the United States. In fact, approximately 35 percent of Gen Alpha's parents stated that they had purchased items from this brand in the previous six months. Sol de Janeiro came in second, with a share of 20 percent.

Most purchased beauty brands among Gen Alpha's parents in the United States in 2024, by brand

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Release date

April 2024

Region

United States

Survey time period

April 09, 2024 to April 23, 2024

Number of respondents

over 3,900*

Age group

18 years and older

Special properties

Gen Alpha's parents (children ad 6 to 11 years old)

Supplementary notes

The source specifies that it does not survey children under 13 years old. Data is from U.S. parents of children aged 6-11 years old.

The source also specifies that the selected brands are some of the most popular among Generation Alpha. 

*The figures refer to participants who are considered "users", that is participants who have purchased these brands in the previous six months.The exact number of Gen Alpha parents defined as "users" was not specified.

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Topics

Beauty and personal care e-commerce in the United StatesCosmetics industry in the U.S.Beauty and personal care e-commerce in FranceBeauty and personal care e-commerce worldwideCosmetics Consumer Behavior in the U.S.
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