According to the results of a survey conducted in April 2024, e.l.f Beauty was the most popular beauty brand among parents of children aged six to 11 years old in the United States. In fact, approximately 35 percent of Gen Alpha's parents stated that they had purchased items from this brand in the previous six months. Sol de Janeiro came in second, with a share of 20 percent.
Most purchased beauty brands among Gen Alpha's parents in the United States in 2024, by brand
Gen Alpha's parents (children ad 6 to 11 years old)
Supplementary notes
The source specifies that it does not survey children under 13 years old. Data is from U.S. parents of children aged 6-11 years old.
The source also specifies that the selected brands are some of the most popular among Generation Alpha.Â
*The figures refer to participants who are considered "users", that is participants who have purchased these brands in the previous six months.The exact number of Gen Alpha parents defined as "users" was not specified.
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CivicScience. (April 22, 2024). Most purchased beauty brands among Gen Alpha's parents in the United States in 2024, by brand [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1469808/most-purchased-beauty-brands-among-gen-alpha-s-parents-in-the-us/
CivicScience. "Most purchased beauty brands among Gen Alpha's parents in the United States in 2024, by brand." Chart. April 22, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1469808/most-purchased-beauty-brands-among-gen-alpha-s-parents-in-the-us/
CivicScience. (2024). Most purchased beauty brands among Gen Alpha's parents in the United States in 2024, by brand. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1469808/most-purchased-beauty-brands-among-gen-alpha-s-parents-in-the-us/
CivicScience. "Most Purchased Beauty Brands among Gen Alpha's Parents in The United States in 2024, by Brand." Statista, Statista Inc., 22 Apr 2024, https://www.statista.com/statistics/1469808/most-purchased-beauty-brands-among-gen-alpha-s-parents-in-the-us/
CivicScience, Most purchased beauty brands among Gen Alpha's parents in the United States in 2024, by brand Statista, https://www.statista.com/statistics/1469808/most-purchased-beauty-brands-among-gen-alpha-s-parents-in-the-us/ (last visited December 18, 2024)
Most purchased beauty brands among Gen Alpha's parents in the United States in 2024, by brand [Graph], CivicScience, April 22, 2024. [Online]. Available: https://www.statista.com/statistics/1469808/most-purchased-beauty-brands-among-gen-alpha-s-parents-in-the-us/
