Leading factors for beauty purchases among Gen Alpha's parents in the U.S. 2023-2024

Published by Statista Research Department, May 28, 2024

In the United States, 40 percent of Generation Alpha's parents saw both brand and price as an equally important factor when purchasing health and beauty products in 2024. However, 35 percent of surveyed parents of children aged 6 to 11 considered brand in their buying decisions, while for only 25 percent of parents, product price was the deciding factor.

Most important factors influencing health & beauty purchases among Gen Alpha's parents in the United States from 2023 to 2024

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Release date

April 2024

Region

United States

Survey time period

April 22, 2023 to April 22, 2024

Number of respondents

133,000*

Age group

18 years and older

Supplementary notes

The source specifies that it does not survey children under 13 years old. Data is from U.S. parents of children aged 6-11 years old. 

The source asked participants what was more important to them, brand or price, when shopping for health and beauty products.

*The exact number of Gen Alpha's parents taking part in the survey was not provided by the source.

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