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Dominique Petruzzi
Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.
Get in touch with us nowIn the United States, 40 percent of Generation Alpha's parents saw both brand and price as an equally important factor when purchasing health and beauty products in 2024. However, 35 percent of surveyed parents of children aged 6 to 11 considered brand in their buying decisions, while for only 25 percent of parents, product price was the deciding factor.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Online versus offline shopping
Customer product preferences
Holiday shopping
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.