In the United States, 40 percent of Generation Alpha's parents saw both brand and price as an equally important factor when purchasing health and beauty products in 2024. However, 35 percent of surveyed parents of children aged 6 to 11 considered brand in their buying decisions, while for only 25 percent of parents, product price was the deciding factor.
Most important factors influencing health & beauty purchases among Gen Alpha's parents in the United States from 2023 to 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
CivicScience. (April 22, 2024). Most important factors influencing health & beauty purchases among Gen Alpha's parents in the United States from 2023 to 2024 [Graph]. In Statista. Retrieved November 16, 2024, from https://www.statista.com/statistics/1469806/leading-factors-for-beauty-purchases-among-gen-alpha-parents-in-the-us/
CivicScience. "Most important factors influencing health & beauty purchases among Gen Alpha's parents in the United States from 2023 to 2024." Chart. April 22, 2024. Statista. Accessed November 16, 2024. https://www.statista.com/statistics/1469806/leading-factors-for-beauty-purchases-among-gen-alpha-parents-in-the-us/
CivicScience. (2024). Most important factors influencing health & beauty purchases among Gen Alpha's parents in the United States from 2023 to 2024. Statista. Statista Inc.. Accessed: November 16, 2024. https://www.statista.com/statistics/1469806/leading-factors-for-beauty-purchases-among-gen-alpha-parents-in-the-us/
CivicScience. "Most Important Factors Influencing Health & Beauty Purchases among Gen Alpha's Parents in The United States from 2023 to 2024." Statista, Statista Inc., 22 Apr 2024, https://www.statista.com/statistics/1469806/leading-factors-for-beauty-purchases-among-gen-alpha-parents-in-the-us/
CivicScience, Most important factors influencing health & beauty purchases among Gen Alpha's parents in the United States from 2023 to 2024 Statista, https://www.statista.com/statistics/1469806/leading-factors-for-beauty-purchases-among-gen-alpha-parents-in-the-us/ (last visited November 16, 2024)
Most important factors influencing health & beauty purchases among Gen Alpha's parents in the United States from 2023 to 2024 [Graph], CivicScience, April 22, 2024. [Online]. Available: https://www.statista.com/statistics/1469806/leading-factors-for-beauty-purchases-among-gen-alpha-parents-in-the-us/
