According to the results of a survey conducted in April 2024, a large share, about 85 percent, of surveyed U.S. Gen Alpha's parents purchased beauty products for their children. Approximately 59 percent of parents bought hair care products for their Gen Alpha children, while only 20 percent of parents bought perfume for their kids.
Share of parents who bought beauty products for their Gen Alpha children in the United States as of April 2024, by product category
Beauty product types purchased in the last three months
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
CivicScience. (April 22, 2024). Share of parents who bought beauty products for their Gen Alpha children in the United States as of April 2024, by product category [Graph]. In Statista. Retrieved November 16, 2024, from https://www.statista.com/statistics/1469805/share-of-gen-alpha-s-parents-buying-kids-beauty-products-in-the-us/
CivicScience. "Share of parents who bought beauty products for their Gen Alpha children in the United States as of April 2024, by product category." Chart. April 22, 2024. Statista. Accessed November 16, 2024. https://www.statista.com/statistics/1469805/share-of-gen-alpha-s-parents-buying-kids-beauty-products-in-the-us/
CivicScience. (2024). Share of parents who bought beauty products for their Gen Alpha children in the United States as of April 2024, by product category. Statista. Statista Inc.. Accessed: November 16, 2024. https://www.statista.com/statistics/1469805/share-of-gen-alpha-s-parents-buying-kids-beauty-products-in-the-us/
CivicScience. "Share of Parents Who Bought Beauty Products for Their Gen Alpha Children in The United States as of April 2024, by Product Category." Statista, Statista Inc., 22 Apr 2024, https://www.statista.com/statistics/1469805/share-of-gen-alpha-s-parents-buying-kids-beauty-products-in-the-us/
CivicScience, Share of parents who bought beauty products for their Gen Alpha children in the United States as of April 2024, by product category Statista, https://www.statista.com/statistics/1469805/share-of-gen-alpha-s-parents-buying-kids-beauty-products-in-the-us/ (last visited November 16, 2024)
Share of parents who bought beauty products for their Gen Alpha children in the United States as of April 2024, by product category [Graph], CivicScience, April 22, 2024. [Online]. Available: https://www.statista.com/statistics/1469805/share-of-gen-alpha-s-parents-buying-kids-beauty-products-in-the-us/
