Share of Gen Alpha's parents buying beauty items for their children in the U.S. 2024

Published by Statista Research Department, May 28, 2024

According to the results of a survey conducted in April 2024, a large share, about 85 percent, of surveyed U.S. Gen Alpha's parents purchased beauty products for their children. Approximately 59 percent of parents bought hair care products for their Gen Alpha children, while only 20 percent of parents bought perfume for their kids.

Share of parents who bought beauty products for their Gen Alpha children in the United States as of April 2024, by product category

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Release date

April 2024

Region

United States

Survey time period

April 19, 2024 to April 23, 2024

Number of respondents

1,730 respondents

Age group

18 years and older

Special properties

U.S. parents of Gen Alpha children

Supplementary notes

The source specifies that it does not survey children under 13 years old. Data is from U.S. parents of children aged 6-11 years old.

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