According to the results of a survey conducted in April 2024, approximately 59 percent of parents bought hair care products for their Gen Alpha children, while only 20 percent of parents bought perfume for their kids.
Share of parents who bought beauty products for their Gen Alpha children in the United States as of April 2024, by product category
Beauty product types purchased in the last three months
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CivicScience. (April 22, 2024). Share of parents who bought beauty products for their Gen Alpha children in the United States as of April 2024, by product category [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1469805/share-of-gen-alpha-s-parents-buying-kids-beauty-products-in-the-us/
CivicScience. "Share of parents who bought beauty products for their Gen Alpha children in the United States as of April 2024, by product category." Chart. April 22, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1469805/share-of-gen-alpha-s-parents-buying-kids-beauty-products-in-the-us/
CivicScience. (2024). Share of parents who bought beauty products for their Gen Alpha children in the United States as of April 2024, by product category. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1469805/share-of-gen-alpha-s-parents-buying-kids-beauty-products-in-the-us/
CivicScience. "Share of Parents Who Bought Beauty Products for Their Gen Alpha Children in The United States as of April 2024, by Product Category." Statista, Statista Inc., 22 Apr 2024, https://www.statista.com/statistics/1469805/share-of-gen-alpha-s-parents-buying-kids-beauty-products-in-the-us/
CivicScience, Share of parents who bought beauty products for their Gen Alpha children in the United States as of April 2024, by product category Statista, https://www.statista.com/statistics/1469805/share-of-gen-alpha-s-parents-buying-kids-beauty-products-in-the-us/ (last visited December 18, 2024)
Share of parents who bought beauty products for their Gen Alpha children in the United States as of April 2024, by product category [Graph], CivicScience, April 22, 2024. [Online]. Available: https://www.statista.com/statistics/1469805/share-of-gen-alpha-s-parents-buying-kids-beauty-products-in-the-us/
