During a survey conducted among podcast consumers in the United States in the first quarter of 2024, 37 percent of respondents said they found podcast ads to be interesting. This was followed by 33 percent stating they found them to be believable.
Leading characteristics chosen to describe podcast ads among listeners in the United States as of the 1st quarter of 2024
Characteristic
Share of respondents
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Cumulus Media. (May 6, 2024). Leading characteristics chosen to describe podcast ads among listeners in the United States as of the 1st quarter of 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1469778/podcast-ad-characteristics-listeners-us/
Cumulus Media. "Leading characteristics chosen to describe podcast ads among listeners in the United States as of the 1st quarter of 2024." Chart. May 6, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1469778/podcast-ad-characteristics-listeners-us/
Cumulus Media. (2024). Leading characteristics chosen to describe podcast ads among listeners in the United States as of the 1st quarter of 2024. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1469778/podcast-ad-characteristics-listeners-us/
Cumulus Media. "Leading Characteristics Chosen to Describe Podcast Ads among Listeners in The United States as of The 1st Quarter of 2024." Statista, Statista Inc., 6 May 2024, https://www.statista.com/statistics/1469778/podcast-ad-characteristics-listeners-us/
Cumulus Media, Leading characteristics chosen to describe podcast ads among listeners in the United States as of the 1st quarter of 2024 Statista, https://www.statista.com/statistics/1469778/podcast-ad-characteristics-listeners-us/ (last visited July 22, 2024)
Leading characteristics chosen to describe podcast ads among listeners in the United States as of the 1st quarter of 2024 [Graph], Cumulus Media, May 6, 2024. [Online]. Available: https://www.statista.com/statistics/1469778/podcast-ad-characteristics-listeners-us/