As of May 2024, 21 percent of respondents aged 18 to 24 in the United States expressed willingness to pay a premium for products or services from companies with more robust data protection. Additionally, 42 percent of users in the same age group said they were somewhat willing to pay extra for enhanced data protection. In contrast, only 12 percent of respondents aged 55 and older indicated they were very willing to pay a premium for products or services from companies with advanced data protection measures.
Willingness of adults in the United States to pay premium fees to companies with strong data protection as of May 2024, by age
The original question was phrased by the source as follows: "How willing would you be to pay a premium for products or services from companies with stronger data protection policies? by age"
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CivicScience. (May 13, 2024). Willingness of adults in the United States to pay premium fees to companies with strong data protection as of May 2024, by age [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1469777/us-adults-users-willingness-to-pay-for-personal-data-protection-by-age/
CivicScience. "Willingness of adults in the United States to pay premium fees to companies with strong data protection as of May 2024, by age." Chart. May 13, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1469777/us-adults-users-willingness-to-pay-for-personal-data-protection-by-age/
CivicScience. (2024). Willingness of adults in the United States to pay premium fees to companies with strong data protection as of May 2024, by age. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1469777/us-adults-users-willingness-to-pay-for-personal-data-protection-by-age/
CivicScience. "Willingness of Adults in The United States to Pay Premium Fees to Companies with Strong Data Protection as of May 2024, by Age." Statista, Statista Inc., 13 May 2024, https://www.statista.com/statistics/1469777/us-adults-users-willingness-to-pay-for-personal-data-protection-by-age/
CivicScience, Willingness of adults in the United States to pay premium fees to companies with strong data protection as of May 2024, by age Statista, https://www.statista.com/statistics/1469777/us-adults-users-willingness-to-pay-for-personal-data-protection-by-age/ (last visited November 21, 2024)
Willingness of adults in the United States to pay premium fees to companies with strong data protection as of May 2024, by age [Graph], CivicScience, May 13, 2024. [Online]. Available: https://www.statista.com/statistics/1469777/us-adults-users-willingness-to-pay-for-personal-data-protection-by-age/
