During a 2023/24 survey, 38 percent of responding advertising professionals from Europe stated that generative artificial intelligence (AI) was becoming embedded in their daily work lives. Around 27 percent said they used it occasionally when the need arose, 26 percent reported they had experimented with it, and 9 percent stated they had never used Gen AI in their business.
Take-up of generative artificial intelligence (AI) among businesses according to advertising industry professionals in Europe as of February 2024
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IAB Europe, & Microsoft Advertising. (April 30, 2024). Take-up of generative artificial intelligence (AI) among businesses according to advertising industry professionals in Europe as of February 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1469642/ai-usage-by-businesses-europe/
IAB Europe, und Microsoft Advertising. "Take-up of generative artificial intelligence (AI) among businesses according to advertising industry professionals in Europe as of February 2024." Chart. April 30, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1469642/ai-usage-by-businesses-europe/
IAB Europe, Microsoft Advertising. (2024). Take-up of generative artificial intelligence (AI) among businesses according to advertising industry professionals in Europe as of February 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1469642/ai-usage-by-businesses-europe/
IAB Europe, and Microsoft Advertising. "Take-up of Generative Artificial Intelligence (Ai) among Businesses According to Advertising Industry Professionals in Europe as of February 2024." Statista, Statista Inc., 30 Apr 2024, https://www.statista.com/statistics/1469642/ai-usage-by-businesses-europe/
IAB Europe & Microsoft Advertising, Take-up of generative artificial intelligence (AI) among businesses according to advertising industry professionals in Europe as of February 2024 Statista, https://www.statista.com/statistics/1469642/ai-usage-by-businesses-europe/ (last visited December 22, 2024)
Take-up of generative artificial intelligence (AI) among businesses according to advertising industry professionals in Europe as of February 2024 [Graph], IAB Europe, & Microsoft Advertising, April 30, 2024. [Online]. Available: https://www.statista.com/statistics/1469642/ai-usage-by-businesses-europe/
