Amazon first-party vendor strategies to improve margins 2023-2024

Published by Daniela Coppola, May 28, 2024

As Amazon dictates prices of first-party inventory, many vendors act strategically to improve their margins over 2023 and 2024. According to a survey, 21.1 percent of them prioritized high-margin products, while another 17.1 percent of them delisted unprofitable ones. 11.6 percent of them opted for third-party selling program where vendors can decide on pricing. 

First-party vendor strategies to improve margins with Amazon in 2023 and 2024

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Release date

November 2023

Region

Worldwide

Survey time period

June 2023

Number of respondents

574 respondents

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Topics

Amazon sellersAmazonAmazon PrimeAmazon Prime DayAmazon in Europe
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