Next-generations vehicle purchase considerations in Japan 2023, by gender and type

Intentions to consider the purchase of next-generations vehicles in Japan as of October 2023, by gender and type of vehicle

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Release date

April 2024

Region

Japan

Survey time period

August 17 to October 6, 2023

Number of respondents

3,563 respondents*

Age group

18 years and older

Special properties

multiple answers allowed; figures depict the share of respondents who considered or considered somewhat purchasing a next-generation vehicle in the future

Method of interview

Face-to-face interview

Supplementary notes

*The target group was private households in Japan, regardless of automobile ownership. In automobile-owning households, the main driver of the vehicle bought most recently had to respond. In the other ones, the person in the center of the household economy had to respond. Households were randomly selected in a two-step process, first determining 300 survey points reflecting regional population sizes, then conducting random walks from each point.

The survey collected answers from 1,876 men and 1,687 women.

This survey item targeted passenger car owners.

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For single users
$199 USD
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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