As of October 2023, a significant portion of consumers shifted towards older movies and TV shows in the United States. The highest engagement was with movies aged over eight years old (51 percent) and shows that were new releases or TV series that were published eight years ago (each 35 percent).
Share of user interactions for movies and TV shows on subscription video-on-demand (SVOD) and ad-supported video-on-demand (AVOD) in the United States as of October 2023, by age of title
Characteristic
Movies
TV Shows
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Reelgood. (December 22, 2023). Share of user interactions for movies and TV shows on subscription video-on-demand (SVOD) and ad-supported video-on-demand (AVOD) in the United States as of October 2023, by age of title [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1469471/user-interactions-streaming-movies-tv-shows-age-of-title-us/
Reelgood. "Share of user interactions for movies and TV shows on subscription video-on-demand (SVOD) and ad-supported video-on-demand (AVOD) in the United States as of October 2023, by age of title." Chart. December 22, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1469471/user-interactions-streaming-movies-tv-shows-age-of-title-us/
Reelgood. (2023). Share of user interactions for movies and TV shows on subscription video-on-demand (SVOD) and ad-supported video-on-demand (AVOD) in the United States as of October 2023, by age of title. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1469471/user-interactions-streaming-movies-tv-shows-age-of-title-us/
Reelgood. "Share of User Interactions for Movies and Tv Shows on Subscription Video-on-demand (Svod) and Ad-supported Video-on-demand (Avod) in The United States as of October 2023, by Age of Title." Statista, Statista Inc., 22 Dec 2023, https://www.statista.com/statistics/1469471/user-interactions-streaming-movies-tv-shows-age-of-title-us/
Reelgood, Share of user interactions for movies and TV shows on subscription video-on-demand (SVOD) and ad-supported video-on-demand (AVOD) in the United States as of October 2023, by age of title Statista, https://www.statista.com/statistics/1469471/user-interactions-streaming-movies-tv-shows-age-of-title-us/ (last visited August 25, 2024)
Share of user interactions for movies and TV shows on subscription video-on-demand (SVOD) and ad-supported video-on-demand (AVOD) in the United States as of October 2023, by age of title [Graph], Reelgood, December 22, 2023. [Online]. Available: https://www.statista.com/statistics/1469471/user-interactions-streaming-movies-tv-shows-age-of-title-us/