Time spent by advertising professionals upskilling in AI in Europe 2024

Published by Statista Research Department, May 31, 2024

During a 2023/24 survey, 38 percent of advertising professionals in Europe stated they spent more than one hour per week upskilling in artificial intelligence (AI). Additionally, 34 percent reported spending one hour or less per week, while only five percent said they spent no time on AI upskilling.

Time advertising professionals spent upskilling in artificial intelligence (AI) in Europe as of February 2024

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Release date

April 2024

Region

Europe

Survey time period

December 2023 to February 2024

Number of respondents

146 respondents

Special properties

among advertising industry professionals who have some understanding of generative artificial intelligence (gen AI)

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Statistics on " Artificial intelligence (AI) in marketing in Europe "

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Other statistics that may interest you Artificial intelligence (AI) in marketing in Europe

Overview

5

Familiarity & take-up

7

Application

5

Impact & limitations

8

Marketer insights

7

Consumer insights

8

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Topics

Artificial intelligence (AI) in marketing in EuropeArtificial intelligence (AI) use in marketing Artificial intelligence (AI) in EuropeArtificial intelligence (AI) use in marketing in the UKPerception of gen AI use in advertising in the U.S.
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