Marketing e-mails sent by business-to-consumer (B2C) companies had an open rate of 33.7 percent. For business-to-business companies, the rate stood at 35.7 percent.
E-mail marketing metrics in the United Kingdom (UK) in 2022, by company type
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UK DMA. (July 19, 2023). E-mail marketing metrics in the United Kingdom (UK) in 2022, by company type [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1469433/e-mail-marketing-metrics-b2b-b2c-uk/
UK DMA. "E-mail marketing metrics in the United Kingdom (UK) in 2022, by company type." Chart. July 19, 2023. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1469433/e-mail-marketing-metrics-b2b-b2c-uk/
UK DMA. (2023). E-mail marketing metrics in the United Kingdom (UK) in 2022, by company type. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1469433/e-mail-marketing-metrics-b2b-b2c-uk/
UK DMA. "E-mail Marketing Metrics in The United Kingdom (Uk) in 2022, by Company Type." Statista, Statista Inc., 19 Jul 2023, https://www.statista.com/statistics/1469433/e-mail-marketing-metrics-b2b-b2c-uk/
UK DMA, E-mail marketing metrics in the United Kingdom (UK) in 2022, by company type Statista, https://www.statista.com/statistics/1469433/e-mail-marketing-metrics-b2b-b2c-uk/ (last visited December 26, 2024)
E-mail marketing metrics in the United Kingdom (UK) in 2022, by company type [Graph], UK DMA, July 19, 2023. [Online]. Available: https://www.statista.com/statistics/1469433/e-mail-marketing-metrics-b2b-b2c-uk/
