Podcast ad loads in the U.S. Q1 2023-Q1 2024

Published by
Michele Majidi,
May 28, 2024
During the first quarter of 2024, advertising time amounted to an average of 8.36 percent of a podcast episode in the United States. That comprises 6.42 percent claimed by advertisers, while the remaining 1.94 percent was claimed by ads promoting other podcasts. The ad load constituted an increase from the 5.56-percent result recorded in the first quarter of the previous year.

Podcast advertising loads in the United States from 1st quarter 2023 to 1st quarter 2024

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Release date

May 2024

Region

North America, United States

Survey time period

Q1 2023 to Q1 2024

Supplementary notes

Q1 2024 data based on a 109,000-episode analysis of successful U.S. podcasts.
The source defines "pod-on-pod ads" as ads promoting other podcasts.

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Overview

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Leading players

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Marketer usage and insights

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Consumer insights

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Topics

Podcast advertising in the U.S. SpotifyPandoraPodcasting worldwideDigital advertising worldwide
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