Asian Americans' viewing time in the U.S. 2024, by platform type

Published by
Julia Stoll,
Aug 5, 2024

As of March 2024, Asian Americans spent most of their viewing time watching streaming content, with nearly half their time spent on TV and video platforms. With the availability of more and more online alternatives, traditional TV, like cable and broadcast, is becoming increasingly unpopular.

Distribution of time spent watching TV and video services among Asian Americans in the United States as of March 2024, by platform type

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Release date

May 2024

Region

United States

Survey time period

March 2024

Special properties

based on live viewing + viewing up to 7 days later

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Overview

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TV and video streaming

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Consumer perspectives

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