As of March 2024, Asian Americans spent most of their viewing time watching streaming content, with nearly half their time spent on TV and video platforms. With the availability of more and more online alternatives, traditional TV, like cable and broadcast, is becoming increasingly unpopular.
Distribution of time spent watching TV and video services among Asian Americans in the United States as of March 2024, by platform type
Characteristic
Share of viewing time
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (May 8, 2024). Distribution of time spent watching TV and video services among Asian Americans in the United States as of March 2024, by platform type [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1469370/asian-american-viewing-time-platform-type/
Nielsen. "Distribution of time spent watching TV and video services among Asian Americans in the United States as of March 2024, by platform type." Chart. May 8, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1469370/asian-american-viewing-time-platform-type/
Nielsen. (2024). Distribution of time spent watching TV and video services among Asian Americans in the United States as of March 2024, by platform type. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1469370/asian-american-viewing-time-platform-type/
Nielsen. "Distribution of Time Spent Watching Tv and Video Services among Asian Americans in The United States as of March 2024, by Platform Type." Statista, Statista Inc., 8 May 2024, https://www.statista.com/statistics/1469370/asian-american-viewing-time-platform-type/
Nielsen, Distribution of time spent watching TV and video services among Asian Americans in the United States as of March 2024, by platform type Statista, https://www.statista.com/statistics/1469370/asian-american-viewing-time-platform-type/ (last visited August 25, 2024)
Distribution of time spent watching TV and video services among Asian Americans in the United States as of March 2024, by platform type [Graph], Nielsen, May 8, 2024. [Online]. Available: https://www.statista.com/statistics/1469370/asian-american-viewing-time-platform-type/
