In the second quarter of 2023, 91 percent of millennial social media shoppers in Germany had purchased something directly from a social media platform. This was the highest share among all generations. Only 31 percent of baby boomers had bought an item directly from a social media platform.
Share of social media shoppers who have purchased a product directly from the platform in Germany in Q2 2023, by generation
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Klarna. (May 27, 2024). Share of social media shoppers who have purchased a product directly from the platform in Germany in Q2 2023, by generation [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1469342/social-media-purchasing-generation-germany/
Klarna. "Share of social media shoppers who have purchased a product directly from the platform in Germany in Q2 2023, by generation." Chart. May 27, 2024. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1469342/social-media-purchasing-generation-germany/
Klarna. (2024). Share of social media shoppers who have purchased a product directly from the platform in Germany in Q2 2023, by generation. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1469342/social-media-purchasing-generation-germany/
Klarna. "Share of Social Media Shoppers Who Have Purchased a Product Directly from The Platform in Germany in Q2 2023, by Generation." Statista, Statista Inc., 27 May 2024, https://www.statista.com/statistics/1469342/social-media-purchasing-generation-germany/
Klarna, Share of social media shoppers who have purchased a product directly from the platform in Germany in Q2 2023, by generation Statista, https://www.statista.com/statistics/1469342/social-media-purchasing-generation-germany/ (last visited November 18, 2024)
Share of social media shoppers who have purchased a product directly from the platform in Germany in Q2 2023, by generation [Graph], Klarna, May 27, 2024. [Online]. Available: https://www.statista.com/statistics/1469342/social-media-purchasing-generation-germany/
