In the second quarter of 2023, 91 percent of millennial social media shoppers in Germany had purchased something directly from a social media platform. This was the highest share among all generations. Only 31 percent of baby boomers had bought an item directly from a social media platform.
Share of social media shoppers who have purchased a product directly from the platform in Germany in Q2 2023, by generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Klarna. (May 27, 2024). Share of social media shoppers who have purchased a product directly from the platform in Germany in Q2 2023, by generation [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1469342/social-media-purchasing-generation-germany/
Klarna. "Share of social media shoppers who have purchased a product directly from the platform in Germany in Q2 2023, by generation." Chart. May 27, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1469342/social-media-purchasing-generation-germany/
Klarna. (2024). Share of social media shoppers who have purchased a product directly from the platform in Germany in Q2 2023, by generation. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1469342/social-media-purchasing-generation-germany/
Klarna. "Share of Social Media Shoppers Who Have Purchased a Product Directly from The Platform in Germany in Q2 2023, by Generation." Statista, Statista Inc., 27 May 2024, https://www.statista.com/statistics/1469342/social-media-purchasing-generation-germany/
Klarna, Share of social media shoppers who have purchased a product directly from the platform in Germany in Q2 2023, by generation Statista, https://www.statista.com/statistics/1469342/social-media-purchasing-generation-germany/ (last visited December 18, 2024)
Share of social media shoppers who have purchased a product directly from the platform in Germany in Q2 2023, by generation [Graph], Klarna, May 27, 2024. [Online]. Available: https://www.statista.com/statistics/1469342/social-media-purchasing-generation-germany/
