During a 2024 survey carried out among marketers from the United Kingdom (UK), 48 percent of respondents said they were unsure about the time their business would take to prepare for the full third-party cookie deprecation. One in five said the company they worked for would be ready in less than six months.
Timeframe necessary to prepare for third-party cookie deprecation according to marketers in the United Kingdom (UK) as of May 2024
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YouGov. (May 15, 2024). Timeframe necessary to prepare for third-party cookie deprecation according to marketers in the United Kingdom (UK) as of May 2024 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1469159/timeframe-cookie-deprecation-uk/
YouGov. "Timeframe necessary to prepare for third-party cookie deprecation according to marketers in the United Kingdom (UK) as of May 2024." Chart. May 15, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1469159/timeframe-cookie-deprecation-uk/
YouGov. (2024). Timeframe necessary to prepare for third-party cookie deprecation according to marketers in the United Kingdom (UK) as of May 2024. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1469159/timeframe-cookie-deprecation-uk/
YouGov. "Timeframe Necessary to Prepare for Third-party Cookie Deprecation According to Marketers in The United Kingdom (Uk) as of May 2024." Statista, Statista Inc., 15 May 2024, https://www.statista.com/statistics/1469159/timeframe-cookie-deprecation-uk/
YouGov, Timeframe necessary to prepare for third-party cookie deprecation according to marketers in the United Kingdom (UK) as of May 2024 Statista, https://www.statista.com/statistics/1469159/timeframe-cookie-deprecation-uk/ (last visited August 24, 2024)
Timeframe necessary to prepare for third-party cookie deprecation according to marketers in the United Kingdom (UK) as of May 2024 [Graph], YouGov, May 15, 2024. [Online]. Available: https://www.statista.com/statistics/1469159/timeframe-cookie-deprecation-uk/