Users of ad blockers & anti-tracking services worldwide 2024

Published by Statista Research Department, May 27, 2024
During a survey carried out between January 2023 and January 2024, nine percent of responding adult consumers from 48 countries worldwide stated they had installed an ad blocker and/or anti-tracking into both their web browser and on their mobile / cellphone. Four in ten said they did not use an ad blocker or an anti-tracking service on any device.

Share of adults using ad blockers and anti-tracking services worldwide as of January 2024, by device

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

May 2024

Region

Worldwide

Survey time period

January 2023 to January 2024

Number of respondents

48,000 respondents

Age group

18 years and older

Special properties

48 country average

Method of interview

Online survey

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Ad blocking in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Ad blocking in the United States

Global overview

6

Demographics

5

Desktop vs. mobile

6

Consumer attitudes

4

Monetization

6

Further Content: You might find this interesting as well

Topics

Advertising in CanadaAdvertising in the United StatesAdvertising worldwideAdvertising in Latin AmericaMedia usage in Canada
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu