During a survey carried out between January 2023 and January 2024, nine percent of responding adult consumers from 48 countries worldwide stated they had installed an ad blocker and/or anti-tracking into both their web browser and on their mobile / cellphone. Four in ten said they did not use an ad blocker or an anti-tracking service on any device.
Share of adults using ad blockers and anti-tracking services worldwide as of January 2024, by device
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MarketingCharts. (May 23, 2024). Share of adults using ad blockers and anti-tracking services worldwide as of January 2024, by device [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1469153/ad-blocking-users-worldwide/
MarketingCharts. "Share of adults using ad blockers and anti-tracking services worldwide as of January 2024, by device." Chart. May 23, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1469153/ad-blocking-users-worldwide/
MarketingCharts. (2024). Share of adults using ad blockers and anti-tracking services worldwide as of January 2024, by device. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1469153/ad-blocking-users-worldwide/
MarketingCharts. "Share of Adults Using Ad Blockers and Anti-tracking Services Worldwide as of January 2024, by Device." Statista, Statista Inc., 23 May 2024, https://www.statista.com/statistics/1469153/ad-blocking-users-worldwide/
MarketingCharts, Share of adults using ad blockers and anti-tracking services worldwide as of January 2024, by device Statista, https://www.statista.com/statistics/1469153/ad-blocking-users-worldwide/ (last visited November 21, 2024)
Share of adults using ad blockers and anti-tracking services worldwide as of January 2024, by device [Graph], MarketingCharts, May 23, 2024. [Online]. Available: https://www.statista.com/statistics/1469153/ad-blocking-users-worldwide/
