A survey conducted between October 2023 and January 2024 found that 69 percent of Gen Z consumers in the U.S. at least once watched a professional sporting event. The share of Gen Alpha doing the same was 60 percent, according to their parents. College football was not as popular as the professional sporting events.
Share of Gen Alpha and Gen Z watching professional and college sports in the United States as of October 2023 and January 2024
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Morning Consult (@EllynBriggs). (March 12, 2024). Share of Gen Alpha and Gen Z watching professional and college sports in the United States as of October 2023 and January 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1469139/gen-z-gen-alpha-watching-professional-and-college-sports/
Morning Consult (@EllynBriggs). "Share of Gen Alpha and Gen Z watching professional and college sports in the United States as of October 2023 and January 2024." Chart. March 12, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1469139/gen-z-gen-alpha-watching-professional-and-college-sports/
Morning Consult (@EllynBriggs). (2024). Share of Gen Alpha and Gen Z watching professional and college sports in the United States as of October 2023 and January 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1469139/gen-z-gen-alpha-watching-professional-and-college-sports/
Morning Consult (@EllynBriggs). "Share of Gen Alpha and Gen Z Watching Professional and College Sports in The United States as of October 2023 and January 2024." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/1469139/gen-z-gen-alpha-watching-professional-and-college-sports/
Morning Consult (@EllynBriggs), Share of Gen Alpha and Gen Z watching professional and college sports in the United States as of October 2023 and January 2024 Statista, https://www.statista.com/statistics/1469139/gen-z-gen-alpha-watching-professional-and-college-sports/ (last visited December 22, 2024)
Share of Gen Alpha and Gen Z watching professional and college sports in the United States as of October 2023 and January 2024 [Graph], Morning Consult (@EllynBriggs), March 12, 2024. [Online]. Available: https://www.statista.com/statistics/1469139/gen-z-gen-alpha-watching-professional-and-college-sports/
