On February 11th, 2024, Pfizer launched its Super Bowl ads “Here’s to Science.” Its brand awareness peaked roughly two weeks later, on February 23rd, 2024, at 35 percent, only to begin to decline again to 27 percent at the end of the presented period.
Share of consumers who saw an ad for Pfizer in the United States from January to May 2024
Characteristic
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YouGov. (May 16, 2024). Share of consumers who saw an ad for Pfizer in the United States from January to May 2024 [Graph]. In Statista. Retrieved July 01, 2024, from https://www.statista.com/statistics/1469120/pfizer-ad-awareness-usa/
YouGov. "Share of consumers who saw an ad for Pfizer in the United States from January to May 2024." Chart. May 16, 2024. Statista. Accessed July 01, 2024. https://www.statista.com/statistics/1469120/pfizer-ad-awareness-usa/
YouGov. (2024). Share of consumers who saw an ad for Pfizer in the United States from January to May 2024. Statista. Statista Inc.. Accessed: July 01, 2024. https://www.statista.com/statistics/1469120/pfizer-ad-awareness-usa/
YouGov. "Share of Consumers Who Saw An Ad for Pfizer in The United States from January to May 2024." Statista, Statista Inc., 16 May 2024, https://www.statista.com/statistics/1469120/pfizer-ad-awareness-usa/
YouGov, Share of consumers who saw an ad for Pfizer in the United States from January to May 2024 Statista, https://www.statista.com/statistics/1469120/pfizer-ad-awareness-usa/ (last visited July 01, 2024)
Share of consumers who saw an ad for Pfizer in the United States from January to May 2024 [Graph], YouGov, May 16, 2024. [Online]. Available: https://www.statista.com/statistics/1469120/pfizer-ad-awareness-usa/