As of January 2024, the majority of UK sports consumers currently use Sky Sports, BBC, and Amazon Prime Video, with over half of respondents watching live sports on these services. Generally, the shares of respondents exclusively subscribing to sports-related apps for sporting events were lower than those who used streaming services also to watch other content.
Most popular streaming apps to watch sports on TV in the United Kingdom as of January 2024
Characteristic
Currently used to watch live sports
Subscribed only for live sports
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LG Ads Solutions. (March 5, 2024). Most popular streaming apps to watch sports on TV in the United Kingdom as of January 2024 [Graph]. In Statista. Retrieved August 23, 2024, from https://www.statista.com/statistics/1468953/top-streaming-apps-for-watching-sports-uk/
LG Ads Solutions. "Most popular streaming apps to watch sports on TV in the United Kingdom as of January 2024." Chart. March 5, 2024. Statista. Accessed August 23, 2024. https://www.statista.com/statistics/1468953/top-streaming-apps-for-watching-sports-uk/
LG Ads Solutions. (2024). Most popular streaming apps to watch sports on TV in the United Kingdom as of January 2024. Statista. Statista Inc.. Accessed: August 23, 2024. https://www.statista.com/statistics/1468953/top-streaming-apps-for-watching-sports-uk/
LG Ads Solutions. "Most Popular Streaming Apps to Watch Sports on Tv in The United Kingdom as of January 2024." Statista, Statista Inc., 5 Mar 2024, https://www.statista.com/statistics/1468953/top-streaming-apps-for-watching-sports-uk/
LG Ads Solutions, Most popular streaming apps to watch sports on TV in the United Kingdom as of January 2024 Statista, https://www.statista.com/statistics/1468953/top-streaming-apps-for-watching-sports-uk/ (last visited August 23, 2024)
Most popular streaming apps to watch sports on TV in the United Kingdom as of January 2024 [Graph], LG Ads Solutions, March 5, 2024. [Online]. Available: https://www.statista.com/statistics/1468953/top-streaming-apps-for-watching-sports-uk/