Share of online FMCG spending in Turkey H1 2023, by category

Published by Zeynep Dierks, Jul 1, 2024

The skin care products registered the highest penetration rate in online spending among FMCG products, with 25.3 percent in the first half of 2023. It was followed by the biscuits and cake category, with 17.3 percent penetration rate.

Online FMCG shopping penetration rate in Turkey in 1st half 2023, by category

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Release date

November 2023

Region

Turkey

Survey time period

January to June 2023

Number of respondents

8,000 respondents

Age group

16 years and older

Special properties

People who shopped online minimum twice

Method of interview

Panel survey

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Statistics on " FMCG market in Turkey "

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Other statistics that may interest you FMCG market in Turkey

Food and beverages

8

Personal care and cosmetics

5

Apparel & footwear

8

Other non-food products

5

International trade

8

Household consumption expenditure

8

Online sales

4

Consumer behavior

4

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