Share of online FMCG spending in Turkey 2022-2023, by category

Published by Zeynep Dierks, Jun 5, 2024

Both in 2022 and 2023, the skin care products category occupied the biggest share in online spending on FMCG products, with 21.5 and 30.9 percent, respectively. Paper products came in second in both years, with a 10.5 and 8.7 percent share.

Share of online FMCG spending in Turkey from 2022 to 2023, by category

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Release date

March 2024

Region

Turkey

Survey time period

2022 to 2023

Number of respondents

8,000 respondents

Age group

16 years and older

Special properties

People who shopped online minimum twice

Method of interview

Panel survey

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Statistics on " FMCG market in Turkey "

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Other statistics that may interest you FMCG market in Turkey

Food and beverages

8

Personal care and cosmetics

5

Apparel & footwear

8

Other non-food products

5

International trade

8

Household consumption expenditure

8

Online sales

4

Consumer behavior

4

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Topics

FMCG market in TurkeyTrade in TurkeyFMCG market in PolandFMCG market in HungaryE-commerce in Turkey
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