Share of daily waking hours spent on social networks in selected countries in 2024
In 2024, social media users in South Africa spent an average of 22.26 percent of thier waking hours on social media every day. Overall, social media users in Brazil dedicated 21.48 percent of their waking life to social networks, whilst people in the Philippines dedicated 21.03 percent of their waking hours to social media. Overall, social media users in Japan spent just 5.11 percent of their daily waking hours on social platforms.
