Destination and type of wedding dress purchased in the UK in 2023, by generation
For such a meaningful and unique item of fashion, the majority of brides in a 2023 survey said that they would purchase their wedding dress at a specialist wedding dress shop, especially Gen Z and Millennials. 71 percent of brides from these generations bought their wedding dress at this type of store. A small proportion went even further and had a bespoke wedding dress designed specifically for them.