Main reasons for South Korean video game popularity overseas 2023

Leading reasons for the popularity of South Korean video games worldwide as of November 2023

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Release date

April 2024

Region

Worldwide, South Korea

Survey time period

November 10 to 30, 2023

Number of respondents

10,192 respondents

Age group

15-59 years

Special properties

respondents who experienced South Korean video games

Method of interview

Online panel

Supplementary notes

This survey was conducted in the following 26 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Kazakhstan, Australia, the United States, Canada, Mexico, Brazil, Argentina, the United Kingdom, France, Italy, Spain, Germany, Russia, Turkey, the United Arab Emirates, Saudi Arabia, Egypt, and South Africa. 

Original question: "What do you think is the biggest factor working in favor of Korean video games?"

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