During a 2024 survey among adults in the United States, approximately 59 percent of respondents said they did not mind when brands engaged in product placement. Around 43 percent reported preferring that marketing tactic over other advertising forms, whereas 40 percent agreed that brands should engage in product placement.
Attitudes toward product placement among consumers in the United States as of January 2024
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MarketingCharts. (May 21, 2024). Attitudes toward product placement among consumers in the United States as of January 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1468596/attitudes-product-placement-united-states/
MarketingCharts. "Attitudes toward product placement among consumers in the United States as of January 2024." Chart. May 21, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1468596/attitudes-product-placement-united-states/
MarketingCharts. (2024). Attitudes toward product placement among consumers in the United States as of January 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1468596/attitudes-product-placement-united-states/
MarketingCharts. "Attitudes toward Product Placement among Consumers in The United States as of January 2024." Statista, Statista Inc., 21 May 2024, https://www.statista.com/statistics/1468596/attitudes-product-placement-united-states/
MarketingCharts, Attitudes toward product placement among consumers in the United States as of January 2024 Statista, https://www.statista.com/statistics/1468596/attitudes-product-placement-united-states/ (last visited November 21, 2024)
Attitudes toward product placement among consumers in the United States as of January 2024 [Graph], MarketingCharts, May 21, 2024. [Online]. Available: https://www.statista.com/statistics/1468596/attitudes-product-placement-united-states/
